Scott Traver
Sr Software Architect at Spreedly
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So Google just lost a lawsuit about being a search monopoly per it's partnerships with AppleAnd OpenAI partnered to be Apples exclusive engine...
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Prof. dr. Koen Pauwels
Top AI Leader 2024, best marketing academic on the planet, ex-Amazon, IJRM editor-in-chief, vice dean of research at DMSB. Helping people avoid bad choices and make best choices in AI, retail media and marketing.
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Inspired by the declassified documents of the #DOJ case against #Google, on manipulating #adauctions to increase revenue. As in the #antitrust case against #amazon, I object to several dubious arguments the DOJ uses to establish that Google is a #monopoly. Instead, I see no reason to disagree with (1) Kinshuk Jerath on the need for transparency so #advertisers can use #negativekeywords, which our research showed is key to improving your #amazonads performance, nor (2) with the allegations of harming #advertisers by increasing the #secondbid Colin Lewis Bruce Clark https://lnkd.in/eD-z8nNg
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Joel Cox
Co-Founder and EVP of Innovation @ Strategus | High-Performance CTV Advertising From a Hands-On Partner
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A federal judge has ruled that Google acted illegally to maintain its dominance over paid search — in part by paying Apple and Mozilla billions of dollars to be the default search engine on browsers.The remedy portion of this ruling could be a sign of what to expect with Google’s 𝘰𝘵𝘩𝘦𝘳antitrust problem: the ad tech case. I’m no expert on search, and you can no doubt find some very good summaries of the search case (see https://lnkd.in/gej_fsQN), so let’s explore the broader implications of this decision. Given that YouTube has become Google’s crown jewel (with search market share dominance and exclusivity very much now in question and revenue declining), this outcome is hardly a nail in the coffin for Google. If anything, the ruling could save Google the 36% of search revenue/$20 billion+ it spends a year to lock in default agreements with Apple alone. Given the choice, users will probably continue to pick Google Search, resulting in little material change. And as long as Google keeps YouTube, it will be fine. So does this search decision compel Google to preemptively spin-off some or all of their ad tech assets in hopes of ensuring YouTube stays hands-off?And how will this impact the rest of Big Tech?Apple may have to say goodbye to the $20 billion a year that Google has been paying to embed Google search as default into Apple devices. Considering the other pressures on Apple stock and how crucial that $20B/yr is their fledgling ‘services’ business, does this finally compel Apple to launch their own search engine? Apple is also facing its own legal threats from the DOJ for an alleged monopoly over the smartphone market and app store practices. Are they now on notice? What about Amazon, Meta, Microsoft, and Nvidia, all of which are being investigated by antitrust regulators? For the last 20 years, Big Tech has operated with near impunity. 𝗜𝘀 𝘁𝗵𝗶𝘀 𝗮 𝘀𝗶𝗴𝗻 𝘁𝗵𝗮𝘁 𝘁𝗵𝗲 𝘁𝗶𝗱𝗲 𝗵𝗮𝘀 𝘁𝘂𝗿𝗻𝗲𝗱 𝗮𝗻𝗱 𝗿𝗲𝗴𝘂𝗹𝗮𝘁𝗼𝗿𝘀 𝗮𝗿𝗲 𝗴𝗲𝘁𝘁𝗶𝗻𝗴 𝘁𝗵𝗲 𝘂𝗽𝗽𝗲𝗿 𝗵𝗮𝗻𝗱? #advertising #adtech #technology
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Trish Borrelli
Sr. Director, Marketing at Access Intelligence
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Missed our key takeaways from Week 1 of DOJ vs. Google? No worries, check out everything you missed below,From Google manipulating the marketplace in their favor, to the small players reliance on Google, see what else you missed, watched the full video.⬇️#DOJvsGoogle
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Erick Sorto
I help legal, tax, payroll, and HR departments stay on top of their game and add more value to their organization | Clients in DC, VA, MD, DE | Corporations, Associations, Unions, and Nonprofits
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In a "blockbuster" ruling published Monday, US Judge Amit Mehta stated it clearly enough: "Google is a monopolist, and it has acted as one to maintain its monopoly." Read more about it on #BloombergLaw #News #Antitrust #Google #BloombergOpinion
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Shashi vardhan Kolipaka
Building Ardhan | Student in JNTUH UNIVERSITY & KL UNIVERSITY | Digital Marketing | Business, Stock Market & Investing Enthusiastic.
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Google Company In Serious Trouble!Google is like a Monopoly master, owning all the prime spots.Their winning strategy is making others nervous, especially competitors and regulators.The U.S. government is close to taking serious action against Google due to a big antitrust case. A federal court recently ruled that Google tried to dominate the online search market by paying companies like Samsung and Apple to make Google Search the default search engine on their devices.Google is adjusting its game plan to stay on top without facing big fines or losing control.#google
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Kiana Nemoto
MAdTech I SaaS/PaaS | Digital Consultant I Conscious Leader
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My initial thoughts following Google's announcement abandoning 3PCD plans;- Well played. Crying 3PCD "wolf" for 4 years challenged the industry to think differently and led to the development of numerous new privacy-centric tools & solutions, ultimately generating new revenue and greater investment into the industry overall. - Let the battles for compliance liability begin. Google's new democratic approach to 3PCs puts the responsibility of navigating compliance on Brands and their Agencies. No one wants to be responsible for navigating compliance when the regulations you need to monitor are still being developed and/or are new with zero precedent.- No matter what - it seems our industry's love for overcomplicating solutions, white-labeling, middle-men, back-door deals etc. will continue to live on! 😁 Ofc I have many more thoughts, but...What is everyone else thinking?
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Edukemy
6,841 followers
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✅ On August 5, Google lost a significant antitrust case brought by the U.S. Department of Justice (DOJ) that sought to prove Google had a monopoly in the web search and advertising sectors.✅ The court ruled that Google's search dominance was mainly achieved through exclusive distribution agreements, making Google the default search engine on many devices.✅ Judge Amit Mehta declared Google a monopolist, stating it violated the Sherman Act by using its monopoly power in the general search services and general search text ads markets to charge supra-competitive prices.✅ The involvement of other tech giants like Microsoft and Nvidia by U.S. regulators indicates a broader crackdown on monopolistic practices in the tech sector.
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Sean Cooney
Founder, CEO @ Omologist.com | Digital Marketing
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This is a fantastic article on a significant problem. But it only tells part of the story. Notably, Google's recent changes in its advertising strategy mark a significant shift in the digital advertising landscape. These changes, already rolled out or in the pipeline, are designed to encourage websites to display more ads. Central to this strategy is the transformation in how Adsense publishers are compensated.Historically, publishers were paid on a Pay-Per-Click (PPC) basis, where earnings were based on the number of clicks on ads displayed on their sites. Google's move to a Cost-Per-Mille (CPM) model, where payments are made per thousand impressions, represents a fundamental change. This model incentivises publishers to increase the number of ads on their pages, potentially compromising user experience in pursuit of higher ad revenues.The shift in Google's strategy is closely tied to the prominence of Performance Max, now the leading campaign format in Google Ads. For Google to maximise its advertising revenue, it needs to expand the inventory of available ad spaces – effectively, more web pages to display more ads. The move to a CPM model is instrumental in achieving this.On this article, it would be a good idea to look at how this shift affects specific keywords, such as publishers in the air purifier market. A comparative study of websites displaying Google ads versus independent publishers who don't could reveal potential biases in search rankings. If websites with Google ads are prioritized, this could disadvantage independent sites offering quality reviews but not contributing to Google's ad revenue.It would also be interesting to consider the velocity or the keyword volumes of searches. These independent sites with quality articles get pushed aside for low quality (see article) not just because they show Google ads but because Google can influence the volume by targeting higher-volume keywords.Such an analysis would not only illuminate Google's rankingmechanisms but also offer a broader understanding of how commercial interests might be influencing the accessibility and visibility of online information.Google's practice of not telling us how they rank pages begins to reek of unethical behaviour.Google's strategy changes are more than a mere technical adjustment; it's a strategic move with far-reaching implications for the digital ecosystem. It raises critical questions about the balance between revenue generation and ethical considerations, particularly regarding user experience and fair competition. As these changes unfold, publishers, advertisers, and users need to stay informed and critically evaluate Google's behaviour, which is not happening enough.
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Digiday
522,153 followers
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Google vs DOJ trial update 🚨 ■ On the opening day of proceedings after, #DOJ and Google lawyersoutlined how proceedings will play out in the next 4-6 weeks. More info here: https://lnkd.in/gGrgPDDE■ Gannett | USA TODAY NETWORK’s Tim Wolfe testified that Google has historically accounted for 50-60% of its #programmatic revenue and that the implementation ofheader biddinghas helped improve CPMs by 15-20%. More info here: https://lnkd.in/emfh7RiN■ Ad tech observers will know that this was a key challenge to Google’s hegemony in the programmatic space and a move it later moved to head off with theadoption of unified first-price auctions in 2019. More info here: https://lnkd.in/endwxPPs#USvsGoogle
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Sketric Solutions
1,150 followers
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🚨 BREAKING NEWS: Google Declared a Monopoly! 🚨In a landmark ruling, a federal judge has found Google guilty of illegally monopolizing the online search and advertising markets. This decision, the first major antitrust victory against Big Tech in decades, underscores Google's strategic deals to make its search engine the default on popular devices and browsers, thereby stifling competition and inflating ad prices.What’s next? The court will now determine how to remedy these monopolistic practices, potentially reshaping the tech landscape.Stay tuned as we watch the future of search unfold!#SketricNewsFlash #TechNews #Antitrust #GoogleMonopoly #Innovation #Competition
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